GLOBALIZATION & INTERNATIONAL TIMES?全球化&国际新时代
 
   

 
汉贝托Humberto Valles
广东新风景陶瓷有限公司（ICC瓷砖）总经理
InDesign创意总监    InDesign Creative Director
美籍墨西哥人   ICC General Manager
 
 
      过去10年里我得以在中国定居并到处出差、旅游，因此我目睹了这个神奇国度里一些令人难以置信的增长和变化。很难用言语来解释中国的变化，要理解它唯一的方法是成为其中的一部分。
      通过这段时间我很清楚中国变成了一个不一样的国家，它已经在逐步开放并接受外来世界的新趋势。具备经济实力的消费群体更多，他们渴望能够得到更好的来自全球的事物，也促进了这些变化。
      我们的行业也不例外。越来越多意大利和西班牙品牌展厅以及进口产品进入中国，它们明显的与众不同，往往也拥有更领先的技术。
      我清楚记得在2005、2006年的时候，我去广州为了想看看当时唯一的进口品牌——来自西班牙的Porcelanosa展厅。
      现在这些进口品牌展厅随处可见！它们多数建在大城市，以及较有国际影响力的城市例如上海、北京、广州以及杭州等地。
      过往Imola 、 Gardenia比较多见，这个名单变得越来越长，例如Porcelanosa、Rex、 Faenza、Novabell,、Edimax等等，这里我仅仅列举了在很多城市有展厅的一些品牌名字。
      在过去的几年里，进口品牌的增长速度尤其明显。它们显然是位于金字塔顶端的品牌，非常高端、高级以及高价。为什么价格昂贵呢，就像奔驰、宝马和奥迪，贵但是非常好，有出众的外观以及卓越的品质。
      全球化让世界变得越来越小！
      越来越多有见识的消费群体想要与众不同的、新颖的、独特的陶瓷新产品。这些产品不会到处都能买到，我认为他们都乐意为价格埋单。
      当这个庞大的国度的陶瓷运营者们面对这个商机的时候，他们会愿意保持沉默、或者将机会拱手相让给进口品牌吗？谁能够去给进口品牌一击，成为金字塔尖的一员，站在行业食物链的顶端呢？
      我相信这里真的有不少好枪手！你认为呢？
（翻译：江宇雯）
 
For the past 10 years that I have had the privilege of travelling and living in China where I have witnessed the unbelievable growth and change that this amazing country has experienced. What has happened in China is hard to explain with words and the only way to understand it is by being part of it.
During this time I have clearly noticed that China has become a different country that has been slowly opening and adopting many new world trends. This has happened among other things due to the more demanding consumer groups with better economic conditions that are eager to get the best that the world has to offer.
Our industry has been no exception and steadily has been adding more and more Italian & Spanish brands showrooms and imported products that are clearly different and in many cases more technically advanced.
I remember so well that I went to Guangzhou back in the year 2005 or 2006 just to try to see the showroom of the only imported brand back then. It was a showroom from the Spanish Brand Porcelanosa.
Now these showrooms of imported brands are everywhere! But you see them more in the bigger cities or in cities that have more international influence like Shanghai, Beijing, Guangzhou and Hangzhou.
Before it was the usual suspects of Imola and Gardenia in many places but know the list is big and it is getting bigger. Names like Porcelanosa, Rex, Faenza, Novabell, Edimax, etc., just to name a few have showrooms already in many cities.
The growth of the imported brands has accelerated a lot especially in the past couple of years. This brands are clearly in control of the tip of the iceberg, the top of the pyramid, the super high end, high class and also high pricing, because for sure let me tell you their prices are expensive, but it is just like a Mercedes Benz a BMW or Audi, they are expensive but they are good, great looking, exceptional quality.
The world is becoming smaller due to this globalization!
The more knowledgeable consumers want different, innovative and unique new ceramic that will not be seen in almost everywhere you go and I think is very willing to pay the price.
But are all the ceramic players or brands in this huge Chinese Country staying quiet and willing to give up that market niche to the imported brands or will be anyone willing to take a shot at them and become part of that selected group and be considered in that category at the top of the food chain?
I truly believe that there are quite a few that have a good shot at it!  What do you think?