International Times? 国际时代？
 
      
汉贝托Humberto Valles

广东新风景陶瓷有限公司（ICC瓷砖）总经理

InDesign创意总监    InDesign Creative Director

美籍墨西哥人   ICC General Manager

昨天我去参观了一家专门生产三度烧产品的工厂。这次工厂之行非常有意义。

我很高兴看到他们生产的各种不同种类的产品所取得的提升，从三度烧，抛金砖，喷墨配件，喷墨主砖，背景画，水刀，以及一些其它工艺的产品。

老实说，你只可能在中国看到这些！在同一个屋檐下看到几乎所有的生产工艺。我认为不仅仅在中国，就算在其它国家你也看不到超过10家公司可以做到同样的事情。

这些设备非常复杂，需要很多人手和很多不同的特殊机器设备以及起码有数码喷墨机。好吧，他们全都有！

从质量、难度以及涉及的设计上看，他们的价格也很具竞争力。 这个配件工厂可以生产很好很有趣的东西。

但是，本文的讨论重点不是这些只有在中国才能看到的公司，而更多关于在这里生产的产品。

也许这是和我一起前往的人没有注意到方面， 他们中间有中国人也有外国人。

什么是我看到而他们没有注意到的呢？

是他们所生产产品的风格！非常中式，或者说有些亚洲风格，而不是那么国际范。

当然了，我非常清楚非常理解，这是在中国，我们生产的产品应该专注于这个市场并且能在市场销售，它们不需要对西方和国际市场那么具有吸引力。

前往那里采购的大部分国际客户可能后来什么都没买。 因为想要选到适应他们市场的产品太困难了。

是我却从另一个角度来思考。 我对他们说： 我知道他们能够生产我们需要的东西，毫无疑问我相信他们能做到。他们只是需要一些指引，一些理念。那么他们不仅能生产我们需要的东西，而且能够对生产产品进行改进、提升，使它们不仅在中国，同样也能在国际市场上获得青睐。

他们不需要远离自己擅长的领域，并能让产品看起来更国际化、更时尚、更有格调。大部分时候他们并不愿离开自己的领域，尝试新的东西，去冒险，而是一直在做其他人正在做和正在卖的产品。

我认为，如果能够看得更长远，把国际品味和国际时代作为你的目标的一部分，不光考虑中国，也更开放地考虑世界喜好的话，将会对我们非常有帮助。

(翻译：耿海波)

Yesterday  I made a special trip to a special pieces factory that is more focused to make what we know as third firing products. It turned out to be a very interesting tour of this factory.

I was very happy to see a significant improvement of all the different styles of products they were making, from third fire, gold polished, digital decos, digital tiles, pictures, waterjet, and some other technologies.

Honestly you can only see this in China! You could see pretty much all product technologies under one roof. I do not think there are more than 10 companies like this not only in China but in any country in the world.

These plants are complicated; require a lot of people and many different  special machinery starting with a digital machine. Well, they had it all!

Also the pricing is very competitive considering the level of quality, complexity and design involved. Very good and interesting things can be done and are produced in this special pieces plant.

But the focus of this article is not so much related to these styles of companies that can only be found out in China. It is more related to the products that are manufactured there.

Maybe it was something that the people that I was with did not notice, some of them were Chinese and some others were Foreigners.

So what was the thing that I noticed that the other people didn’t?

It was the style of the products made! Totally Chinese oriented, and maybe somewhat Asian oriented and not so much International oriented.

While I perfectly understand that we are in China and the products should be focused and produced more to be sold in this market, they did not have the western or international appealing.

Most customers that wanted to buy something there would have not done it. It would have been quite challenging to select something that would have worked well for their markets.

But I have a different set of eyes and other ideas. I told the group the following: I know they can manufacture what we need. There is no doubt in my mind that they can do it. They just need some direction, some ideas and they can make not only what we are looking for but also they can improve, upgrade and manufacture products that not only are liked in China but also in any other country in the world.

Make them look more international, more fashion, more stylish without letting them get out too much out of their comfort zone. Most of the time they do not want to get out of there, try different things, take risks and remain doing the same and whatever the rest of the people is doing or selling.

I believe that it will be very helpful to see the bigger picture and let the International taste and times be part of your plan and open up more to be liked by the world and not only China!